The Inside Track with Well Nice Music

How to Get Your Music in Films & TV: Sync Licensing & Supervision with Sean Mulligan

This week, we’re joined by Sean Mulligan – music supervisor, sync guru, and all-round wizard of getting tunes into films and TV. He’s worked on over 50 films, placed music in major productions, and somehow hasn’t lost his mind dealing with licensing headaches.
We get into the business of sync: how to actually get your music in a film, what music supervisors wish artists and labels understood, and why sending your latest track with the subject 'this would be great for sync' might not be the best idea you've ever had. Sean breaks down what works, his favourite projects, and the dos and don’ts of pitching. So take a listen, stop wasting everyone’s time and start landing placements.

Inside DIY Magazine: Modern Journalism, Influencers & PR Tactics with Lisa Wright

This week, we’re joined by Lisa Wright – journalist, podcast host, and all-round hero. She’s interviewed Paul McCartney, covered Fontaines D.C. and Self Esteem for DIY Magazine & The Observer and more.
We dive into PR, talking about when it’s time to bring in a publicist, what influencers bring to the table, and the state of pop music in the TikTok era. Lisa gives us the lowdown on what works, what doesn’t, and the common mistakes people make when pitching.

Sign with a Label or Stay Independent? Campaign Strategy & Management with Martha Cleary

We’re joined by Martha Cleary, a seasoned artist manager,  strategist and founder of Glow, who’s helped shape the journeys of artists with Grammy-nominated album campaigns in her locker already.
We get into real pros and cons of going independent versus signing with a label, breaking down what actually moves the needle in a campaign - money, timing, or strategy? Martha shares insights on what works (and what doesn’t), the biggest mistakes artists make when running their own campaigns, and the key decisions that can make or break a release. This episode is packed with advice you won’t want to miss.

Inside BBC 6 Music: Podcasting, Soundtracks, and Studio Stories with Tom Whalley

Let’s face it—most music industry podcasts are dry. This isn’t one of them. We chat with music managers, journalists, radio producers, label execs, and other pros from every corner of the industry, diving into their stories, advice, and the realities of their unique roles. 
Think of it as the music industry with a personality upgrade — pulling back the curtain while keeping it fun (we hope). 
Hosted by Well Nice Music.Produced by Dubble Audio.

What is The Inside Track?

An introduction.