Inside DIY Magazine: Modern Journalism, Influencers & PR Tactics with Lisa Wright

This week, we’re joined by Lisa Wright – journalist, podcast host, and all-round hero. She’s interviewed Paul McCartney, covered Fontaines D.C. and Self Esteem for DIY Magazine & The Observer and more.

We dive into PR, talking about when it’s time to bring in a publicist, what influencers bring to the table, and the state of pop music in the TikTok era. Lisa gives us the lowdown on what works, what doesn’t, and the common mistakes people make when pitching.