Sign with a Label or Stay Independent? Campaign Strategy & Management with Martha Cleary

We’re joined by Martha Cleary, a seasoned artist manager,  strategist and founder of Glow, who’s helped shape the journeys of artists with Grammy-nominated album campaigns in her locker already.

We get into real pros and cons of going independent versus signing with a label, breaking down what actually moves the needle in a campaign - money, timing, or strategy? Martha shares insights on what works (and what doesn’t), the biggest mistakes artists make when running their own campaigns, and the key decisions that can make or break a release. This episode is packed with advice you won’t want to miss.